Accessible Marketing and Authentic Representation

What This Course Covers

Learn how to make your marketing work for everyone. This course covers the economic case for inclusion, how to make written posts, links, videos and images on social media accessible, keyword research for fitness professionals, and the difference between usability and accessibility on a website. It closes with authentic representation of disability, paid and organic marketing, real case studies, and an accessibility audit of your own content.

What You’ll Learn

Learners will be able to:

1. Understand solutions to common digital accessibility barriers

2. Create accessible social media content

3. Authentically represent disability in marketing efforts

4. Grow a diverse client base

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